Penn Interactive: Expanding Operations

The Client


Industry: Interactive Gaming
Size: 200+
HQ: Philadelphia, PA
Type: Subsidiary of Publicly Held, Penn National Gaming (NASDAQ: PENN)

The Consultants

Cover Photo’
Will Claxton, Jeff Lanahan, Ryan Leahan

Case Study


The Situation

Penn Interactive, embarking on a rapid, multi-state growth initiative, recognized the need to augment their existing recruitment programs. Their growth required support in both Operations and Engineering, which were hiring at a pace beyond their current capacity due to their rapid expansion into new states with their Online Sports betting and iCasino application with Barstool Sports – The Barstool Sportsbook.  

The Challenge(s)

Each area presented a unique set of challenges. Their new Operations Center would require rapid ‘sprints’ of new Player Experience Agents once a new state launch was final. Hiring was one step in the process, a process which required strong coordination with PI’s internal team. 

Within Engineering, the challenge was to deliver highly experienced engineers to support their advanced tech stack, while balancing PI’s hiring process focused on hiring diverse and culturally aligned candidates. 

The Action

ORS Partners was identified as a local firm with the business model and resources capable of supporting both the Player Experience project as well as the ongoing growth needs of the engineering division.  

PA and MI were the newest expansion states when ORS began working with PI. ORS worked to quickly understand each project scope and the significant production required (under compressed timelines) to deliver the necessary hires. With a three-person team dedicated to the Operations Center, ORS helped hire 45 Player Experience Agents in 42 days. Given the extremely aggressive timelines, regular points of communication were set up to assess progress and roadblocks. Additionally, an advanced check-in process was set-up to create seamless coordination of the licensing process so that no time was lost within the project plan. 

When MI was launching a few months later, the original ORS team was already reassigned. ORS rapidly assembled a new three-person team and the results were the same. ORS delivered the targeted 15 hires in 30 days keeping the project launch on schedule. 

These projects differed greatly from PI’s technology initiative which has leveraged the flagship ORS Partners White Label solution. ORS aligned a lead technology recruiter to PI for an initial two-month project. This project has now extended past nine months and has been instrumental in helping keep PI’s talent acquisition team in strong support of the growing technology requisition list. 

Client Testimonial

“We recognized that our growth plans would require help beyond our existing capacity and began a search for outside partners. Once we were introduced to ORS Partners, and began to understand their service offerings, we recognized that they could potentially fill multiple areas of need within our growth strategy. ORS responded quickly. In fact, the first multi-person team was assembled in days allowing us to stay on track with an aggressive timeframe. Since we were introduced to ORS, we’ve learned how to best leverage their capabilities in different ways depending on our needs and in full alignment with our own established talent acquisition program. They’ve been a great partner!” - Allison Bassman, Director of People and Culture

For more information related to PI’s open positions, click here (PA) or here (NJ)

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